Global consumption patterns and trends are putting unsustainable and increasing stress on:

    • The Earth’s ecosystems
    • The supply of material resources needed for industrial growth
    • Human social systems and well-being

To reverse the current unsustainable trends, all stakeholders specifically consumers, need to be informed and convinced that their corrective actions would make a positive difference.

People need to be educated about alternative lifestyle choices and changes they can make with regard to their purchase and consumption habits. It would help to provide them knowledge about environmentally friendly and socially responsible products and services; ‘greener’ alternatives that will help lower their overall carbon footprint.